Cristiano Ronaldo overtakes Kylie Jenner on Instagram’s rich list charging £1.8m per post

Al-Nassr star Cristiano Ronaldo has overtaken American media personality Kylie Jenner to become the highest-earning individual on the social media platform Instagram.

Cristiano Ronaldo is arguably the most famous name in the world of football. On the flip side, everyone is well aware of the name Kylie Jenner in the fields of lifestyle and beauty. She is a public figure, and also owns a beauty brand called "Kylie Cosmetics".

The 38-year-old football star is the most followed individual on the platform with almost 600 million followers. Jenner stands fourth on the list with almost 400 million followers on the social media platform.

Nevertheless, in a recent list, it was revealed that despite the massive popularity of the 25-year-old public figure, Ronaldo is the highest earner on Instagram.

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The five-time Ballon d'Or winner earns a whopping £1.87 million per sponsored post. Ronaldo, who's currently playing in the Saudi Pro League, regularly promotes sports websites as well as cryptocurrency and wellness brands on his social media handle.

Kylie Jenner pockets £1.47 million for every sponsored post she shares on the platform. She is also a businesswoman and promotes her own brands such as Kylie Cosmetics and Kylie Swim in addition to the sponsorships.

Cristiano Ronaldo's arch-rival Lionel Messi was placed third in the list with £1.38 million per sponsored Instagram post. Kylie Jenner's sisters, Kim Kardashian, Khloe Kardashian, and Kendall Jenner, are also in the top 10.