Barcelona announce 'strategic partnership' with KSI and Logan Paul's drinks brand PRIME

Barcelona have announced a new 'strategic deal' with KSI and Logan Paul's drinks brand PRIME.

The isotonic sports drink is set to become the club's 'official hydration partner' for the next three seasons as the club looks to 'expand its global network of partners' and previously been partnered with PepsiCo company Gatorade.

Founded in 2022 by the two former rivals, the pair have seemingly set aside their differences and come together to create what has become one of the most popular, and most talked about brands in the world.

PRIME has also partnered with other big names in the footballing world, including Arsenal, who announced a partnership with PRIME in the summer of 2022, with Gunners fan KSI calling the deal 'a dream come true.'

The drinks company has particularly resonated with younger audiences, with fans of the YouTube sensations in some areas even queuing outside supermarkets overnight in a bid to get their hands on a bottle.