Online trends you can expect to see in 2023

As digital technology continues to make more inroads into our everyday lives, we will look at the online trends you can anticipate over the coming 12 months. Based on the activity from 2022, we will establish which trends will continue gathering momentum and which trends could fall by the wayside.  

 

Over the last decade, one of the big success stories of digital commerce has been the exponential rise in 

online gambling. Companies operating in this sector have made billions in profit, which will likely continue to rise for the rest of this decade. Online gambling news over recent years has shown us that the industry generates immense profits, and there are no signs of it slowing down. 

 

Retraction of large retailers 

 

Huge tech companies have announced massive layoffs throughout 2022. This has been down to various 

economic factors. The cost-of-living crisis playing out across the West has caused knock-on effects that 

have shaken the economy. As more people struggle to pay their bills, this has caused a squeeze in 

disposable income. With fewer people purchasing items online, the demand for these industries has 

reduced.  

 

Amazon has recently announced the news that it plans to cut over 15,000 jobs as they look to manage 

the aftershock of the huge economic issues that a variety of factors, such as the war in Ukraine, the price of oil and gas and rampant inflation, have caused.  

 

However, even though people spend less money online, they are unlikely to shift to physical stores. It's 

just that these people are spending less money overall as a result of economic issues. 

 

Omnichannel marketing will continue to increase 

 

Prior to the internet, most advertising took place via a handful of channels such as radio, newspaper and television. As we now operate predominantly on our phones, multiple social media channels have billions of users across the globe. 

 

Companies will continue to use social media to advertise as the number one method to attract customers to their products. Many of these companies will use a multi-pronged effect that covers a variety of social media channels, such as Twitter, Instagram, YouTube and Facebook. 

 

Traditional media can still play some role in advertising, but its power has significantly diminished in the last 20 years. Omnichannel marketing is definitely here to stay. While some brands may focus on one specific type of social media compared to another, it is rare to find a successful brand that isn't active across several social media platforms. 

 

Conclusion 

 

An online presence is essential for an online brand to succeed. Despite the current economic turbulence 

that has gripped many economies in the West, there is still huge potential for companies to attract 

customers by appealing to people through social media. 

 

Retailers operating online and using social media to advertise their products are in a competitive, global marketplace. If they stand out, this will likely boil down to effective marketing techniques. They give 

themselves a fighting chance to succeed if they can get it right by using online trends such as 

omnichannel marketing.