Liverpool announces new sponsorship deal worth £30m per season

Liverpool announced on Thursday they have signed a new sponsorship deal with Coca-Cola. The deal will reportedly fetch around £30m per season for the Reds.

A club statement reads:

“We understand the vital importance of teaming up with a like-minded brand and using our combined reach in positive ways.

“Liverpool FC and Coca-Cola are two iconic global brands working together to bring magical experiences and unique money-can’t-buy moments to fans. 

“The ambition with all of our partnerships is to work with the most inspiring and innovative brands in the world and Coca-Cola fits this ambition in every way.”

Earlier in 2022, Liverpool renewed their deal with Standard Chartered which guarantees the Reds £50m per season.

With the new sponsors coming on board, fans at Anfield will get Coca-Cola branded drinks, while Liverpool players, coaches and the club logo will be used in advertising the soft drink.

Source: Liverpool FC