Nike Pondering Crucial Liverpool Kit Change

 Sportswear company Nike is set to make major reforms on kit supplying procedures.

According to French publication L'Equipe, Nike is scheming to make major shifts to their kit-supplying procedure, which affects Liverpool too.

Nike is thinking of having the similar kit for a team for two continuous seasons, rather than changing to a new one every season as is the norm now.

This is due to the company wanting to help the environment, with the textile industry responsible for two per cent of the world's greenhouse gas emissions.

At the start of the next season, Brentford will be the first team to repeat their kit as they will wear the same jersey as last season.

EFFECT ON LIVERPOOL

Liverpool's contract with Nike is worth £30m per year ensured, "with the pattern of the contract potentially amassing the Reds far more through the club receiving 20 per cent of the revenues made from Liverpool/Nike branded merchandise globally," as per the Liverpool Echo.

Liverpool gets a cut from the sale of each jersey sold and it has been estimated by a few industry analysts that the Reds might even be earning close to £70m a year through these sales.

Previously, the norm was to have kits stay the same for two seasons in a row before Premier League clubs started to change that from the 2010/11 season.

However, at the moment, we don't have any research or data to claim whether the same kit for two seasons would necessarily affect these sales.

Tribuna user David Kelly estimates one situation: "If we go back to the old way of a home kit every two years and a new away kit every season, I would imagine that it won't affect us too badly as more fans will buy what's available. We might lose out a little, but nothing that's gonna make it a bad deal."

We will just have to wait and see if Nike follows through with these changes. In any case, the Reds already have a new kit released for the next season, so these possible changes will only be implemented from the 2023/24 campaign.

Source: Tribuna