Liverpool's matchday revenue drops by 95% as club reveals financial results for the year

Liverpool announced it's financial results for the year to May 31st, 2021.

The club's official website stated: "The first full year of financial results impacted by the COVID-19 pandemic reveals matchday revenue fell from £70m to £3m, a drop of 95 per cent.

"There was an increase in media revenue, from £201m to £266m, because of the prolonged 2019-20 Premier League season, which fell outside of the previous reporting period.

"Commercial revenue also rose slightly from £217.4m to £217.6m. Although there was an impact to non-matchday commercial revenues during the period, including retail stores, stadium tours and the museum closing due to the pandemic, there was still strong growth in partnerships sales. A total of 13 new partnerships were announced, including Nike, Expedia, Amazon, Quorn and SC Johnson.

"This period also saw record-breaking kit sales with the new Nike partnership and mobile transactions increased by 89 per cent on the club’s online retail store. Three new physical stores were opened in Thailand and Singapore.

"The club’s social media channels surpassed 100m followers, which included 30m on Instagram, 20m on Twitter and more than 4m on TikTok. LFC also became the most engaged club in the Premier League across all social channels, with a total of 1.43bn engagements."

Source: Liverpoolfc.com